Quick guide
Google Ads vs Facebook Ads for contractors.
If customers already know they need you, Google can capture intent. If customers need to notice the problem, compare options, or remember you later, Facebook and Instagram can create demand.
Decision guide
Choose based on customer intent, not hype.
Emergency plumbing, HVAC repair, roof leaks, lockouts, and urgent electrical jobs usually start with search intent.
Remodeling, painting, landscaping, cleaning, seasonal offers, maintenance plans, and upgrades often benefit from visual demand creation.
Google can catch buyers now. Meta can warm up future buyers and retarget people who visited your site.
Your Google profile, website, reviews, service-area clarity, and response speed affect whether paid attention turns into booked work.
Free consultation
Need help choosing the first ad channel?
Book a free consultation and we will help you decide whether Google trust, Meta ads, website improvement, or follow-up should come first.